New York & Company Makes New York City Its Runway. Models And Other New Yorkers To Showcase The New Eva Mendes Collection Pounding The Pavement Of Three NYC Hot Spots.

NEW YORK, Sept. 12, 2014 /PRNewswire/ — Eva Mendes and New York & Company invite the media and customers to participate in a series of unique, not to be missed fashion experiences in celebration of Eva’s second Fall collection for the specialty retailer. Three fashion events will occur at three different iconic New York City locations on September 16th 2014. New York City, central to the DNA of New York & Company, will serve as the backdrop against which these events take place. The largest of the three events will occur at 5:30 PM in Flatiron Plaza.

YOUR COVERAGE IS REQUESTED. Media outlets are strongly encouraged to meet us at 5th and 24th at 5:15 PM on Tuesday, September 16th. With surprise appearances, this is an event that must be seen.

The first of the Eva Mendes Collection Fashion Shows is set to occur at The New York Public Library, located on 5th Avenue at 42nd Street. The show will begin at 4:30 PM, when models clad in the A-List celebrity’s Collection will exit a double decker bus and hit the streets with a fashionable vigor, as tourists, passersby, and the public are treated to Eva’s take on the latest trends. The Collection is designed by Eva in New York City; in partnership with NY&C. Nothing is more fashionable than Bryant Park and the New York Public Library, the set for decades of New York Fashion Week shows.

It is at 5:30 PM the Eva Mendes Collection will arrive to Flatiron Plaza, where the most grandiose fashion experience will take place. Guests can join the celebration at this location near the North side of Madison Square Park, located on 5th at 24th Street, with clear views of the Empire State Building in the background. This location will also boast a step and repeat for photo opportunities, as well as gift bags for participants and attendees. New Yorkers will be treated to videos of Mendes and behind the scenes footage from her fall campaign on larger format video affixed to the side of the fashion tour bus before it heads to the next location.

The final stop of New York & Company’s Eva Mendes Collection tour is the retailers 58th & Lexington boutique. The show will begin at 6:30 PM. After the show wraps, guests will have the very first access to shop the collection and party with NY&C.

Videographers for New York & Company will be on the scene to record the day’s entertaining events. Specific inquiries regarding coverage can be directed to the contact information provided below. New York & Company and Eva Mendes hope you are available to join!