Pitbull to Kick Off 124th Salvation Army Red Kettle Campaign With LIVE Halftime Performance During Cowboys Thanksgiving Day Game

Pitbull and Dallas Cowboys Cheerleaders make announcement during Dallas concert

ARLINGTON, Texas (Oct. 17, 2014) / PR Newswire / — Armando Christian Perez, also known as global music superstar Pitbull will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game on FOX against the Philadelphia Eagles on Thanksgiving Day, Nov. 27, kicking off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 18th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families, Christmas toys for millions of children, in addition to numerous other social services programs year-round such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
“In order to become an iconic brand, you have to deal with one,” says Pitbull “It’s a true honor to partner with the Dallas Cowboys on such a special day as Thanksgiving, it’s even more special to kick off the Salvation Army Red Kettle campaign, daleee!”

“In order to become an iconic brand, you have to deal with one,” says Pitbull “It’s a true honor to partner with the Dallas Cowboys on such a special day as Thanksgiving, it’s even more special to kick off the Salvation Army Red Kettle campaign, daleee!”

“It is really exciting to have Pitbull kick off the Red Kettle Campaign this year. Not only is he a sensational performer with a global presence, but he also has a passion for the cause. Pitbull will surely make Red Kettle Kickoff 2014 a memorable one,” said Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys and national advisory chairperson for The Salvation Army. “The Salvation Army’s services impact millions of families and children in need, and our goal each year is to help spread that message and educate Americans that the funds raised during the Red Kettle Campaign help The Salvation Army continue to do the most good.”

The Red Kettle Campaign runs from Thanksgiving Day through Christmas Eve and is the largest and longest-running fundraiser of its kind. It raised $135.9 million last year alone, with more than $1.89 billion raised since the Dallas Cowboys Thanksgiving Day partnership began in 1997.

“The Salvation Army is known for its iconic Red Kettles, but the heart behind those kettles is our effort to help America’s most vulnerable – children – and ensure that they have a warm, comfortable place to sleep, hot food to eat and toys to play with at Christmas,” said Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. “Our hope with the help of the Dallas Cowboys and Pitbull is to spread the word about the breadth and depth of our organization and make sure everyone knows that if they are in need, we are here to help.”

Pitbull, is a globally successful musician, performer, business entrepreneur, fashion icon and actor whose career sales have exceeded 5 million albums and over 60 million singles worldwide. Through the release of seven studio albums, “Mr. Worldwide” has achieved No. 1 status in more than 15 countries around the world with his rapid-fire rhythms, billion-dollar beats, and globally infectious hooks that cross over to audiences around the world. Pitbull is currently finishing up his forthcoming November 24 album Globalization-set to launch just days before his performance-and on a national concert tour with Enrique Iglesias that culminates on Oct. 28.

Pitbull is the newest addition to a list of Red Kettle Kickoff celebrity halftime performers including Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, The Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.

In addition to giving online at salvationarmyusa.org or to the more than 25,000 traditional bell ringers, supporters can donate through the Army’s text-to-give program. By texting the word “KETTLE” to 80888, donors can send $10 to the Red Kettle Campaign.

From its humble beginnings as a Salvation Army captain’s startup program in 1891 in San Francisco, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. As part of the campaign, more than 25,000 Salvation Army volunteers throughout the country ring bells and solicit donations to the Red Kettles.

ABOUT PITBULL

Armando Christian Perez, aka Pitbull, is a globally successful musician, performer, business entrepreneur, fashion icon and actor whose career sales have exceeded 5 million albums and over 60 million singles worldwide. Pitbull has had #1 hits in more than 15 countries; his videos have over 5 billion views; and his social reach matches audiences of some television networks around the world. Pitbull’s previous album, Global Warming: Meltdown, features the massive hit singles “Feel This Moment” featuring Christina Aguilera, “Don’t Stop The Party,” “Back In Time” from the action-comedy Men in Black 3, along with his second #1 hit on the Billboard Hot 100 chart, “Timber” featuring Ke$ha. “Fireball,” the first single from his forthcoming November 24 album Globalization, is racing up charts around the world. Pitbull’s world tours have sold out concerts in North and South America, Europe and the Far East. He’s currently on a co-headlining U.S./Canada arena tour with Enrique Iglesias, which kicked off last month. This year, Pitbull was selected and performed the official anthem “We Are One (Ole Ola)” with Jennifer Lopez and Claudia Leitte at the opening ceremony of the FIFA World Cup in Sao Paolo, Brazil. Armando is also a burgeoning business entrepreneur with his own line of premier fragrances for men and women simply titled Pitbull. These ventures, along with a television production deal announced with Endemol North America, which included the announcement of his own production company, Honey I’m Home, and a New Year’s Eve special on Fox; plus major sponsorship deals with blue-chip brands like Dr Pepper, Kodak and Dodge; and the recently announced honor of receiving a star in 2015 on the Hollywood Walk of Fame, clearly define Pitbull as Mr. Worldwide.

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through a range of social services: providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to salvationarmyusa.org.

About Gene and Jerry Jones Family Charities
The mission of the Gene and Jerry Jones Family Foundation is built upon an overall philosophy of helping those who don’t have the strength, the resources or the means to help themselves, with a primary focus on our partnership with The Salvation Army. With the Cowboys organization having enjoyed immense and unprecedented success, the Jones Family feels a strong obligation to take the visibility, energy and celebrity of the world’s most powerful sports franchise and channel those dynamic forces towards the bigger purpose of making a difference. Learn more about the Jones Family Foundation and the Dallas Cowboys’ efforts in the community at dallascowboys.com. More information about the Dallas Cowboys is available at dallascowboys.com.