The Master Bedroom Goes Industrial This Fall: Rustic Wood, Statement Lighting and Neutrals Named Top Picks for Home Remodelers; Bold Colors and Matching Bedroom Furniture Fade Out of Style

SEATTLE, Sept. 18, 2014 /PRNewswire/ — Today, Zillow Digs® announced industrial chic as the top master bedroom design style for fall 2014. Raw or exposed wood elements with dramatic lighting and neutral colors will be among the most popular master bedroom design trends this season, according to the Zillow® Digs Home Design Trend Report, a leading indicator of home design trends.

Industrial chic is a dramatic contrast to the traditional-style master bedroom that has become a staple in many American households. With the rise of industrial chic, expect the days of matching bedroom sets, bold colors and patterns, wall-to-wall carpeting and polished wood furniture to be limited, as homeowners start to gravitate towards more eclectic and unique design elements that bring character and warmth to their bedroom.

More than half (58 percent) of the most popular bedrooms on Zillow Digs contained elements commonly associated with the industrial chic design style. More specifically, the top three design trends for an industrial chic bedroom are:

Raw or Reclaimed Wood: From headboards to nightstands, raw wood elements are all the rage this season. Of the most popular master bedroom photos on Zillow Digs, nearly 44 percent of them specifically had natural wood elements or neutral colors. “Pine and natural wood tones are especially popular in master bedrooms,” says Zillow Digs Board of Designers member, Vanessa Deleon of Vanessa Deleon Associates in New York City. “They bring a rustic charm that makes the space feel both relaxing and approachable.”
Modern Statement Lighting: According to Zillow Digs design expert, Melissa Klebenoff of Melissa Klebenoff Interior Design in Seattle, “Fabulous overhead lighting fixtures are playing an important role in master bedrooms this season.” Klebenoff expects homeowners will be particularly drawn to lighting fixtures with nickel or brass finishes for a “hip and modern design” element.
Warm Neutrals: One of the most popular trends this season will be warm, neutral colors, according to the report. From bedspreads to wall colors, soft, organic neutrals provide the perfect calming backdrop for the aged materials and textures commonly associated with industrial chic. Jamie Beckwith, Zillow Digs Board of Designers member and founder of Beckwith Interiors in Nashville, Tennessee, says neutral mercurial colors, or colors that change with the lighting and time of day are especially popular. Silvers, grays, whites or even soft blues are all top choices this season.
Half (50 percent) of homeowners are planning home improvements this fall, and as the weather cools down homeowners are switching their design focus to indoor spaces[i]. Over three-quarters (77 percent) of planned home improvements are expected to be to an indoor space, with many focusing specifically on master bedrooms.

The Zillow Digs Home Design Trend Report is a one of a kind report which combines data from a survey of leading interior design experts and an analysis of the most popular photos on Zillow Digs. Home design trends emerge well before the execution phase as remodelers and designers must first find inspiration. By tracking trending photos, Zillow Digs and its team of design experts are able to spot emerging trends well before they make their transition into homes.

Zillow Digs is a hub for home improvement and design inspiration for Zillow’s nearly 86 million unique users. Users can browse more than one million photos of interiors and exteriors of real homes, organized by space, style, cost and color. Patent-pending Digs Estimates help people understand what it would cost in their geographic location to recreate the actual bathrooms and kitchens they are viewing. In addition, Zillow Digs users can collect images, share favorites and follow others for inspiration, from the Zillow Digs App for iPhone® and iPad®, or on the Web.