NEW YORK, June 14, 2016 /PRNewswire/ — L’Oréal USA announced today it has taken the White House Equal Pay Pledge as part of the United State of Women Summit (USWS), held today in Washington, D.C. and convened by the White House Council on Women and Girls. By signing the pledge, L’Oréal USA has committed to conducting an annual company-wide gender pay analysis, reviewing promotion processes and hiring to reduce unconscious bias, and embedding equal pay efforts into broader equity initiatives. The company joins a recognized group of other business leaders that made the pledge at USWS, including Amazon, American Airlines, Deloitte, PepsiCo, Salesforce, Staples and others.
L’Oréal USA has been a long-time advocate for gender equality and supporting a fair work environment. In 2014, L’Oréal USA became the first U.S. company to be certified with the EDGE (Economic Dividends for Gender Equality) global standard for workplace gender equality. The certification process includes a comprehensive review of the company’s gender policies and practices, including recruitment and promotion, leadership training and mentorship, flexible work, company culture and equal pay for equivalent work.
The company was also one of the signatories of the White House Summit on Working Families business pledge for building a 21st century workplace that works for all Americans.
“L’Oréal USA is a steadfast supporter of gender balance in the workplace and we are proud to stand with other companies, at the United State of Women, who have chosen to make pay equity a priority,” said Frédéric Rozé, CEO of L’Oréal Americas. “L’Oréal believes that a diversified and fulfilled workforce will only strengthen our creativity, allowing us to understand our consumers better and enable us to develop the most innovative products for them.”
In addition to the pledge, Lisa Price, founder of L’Oréal-owned multi-cultural beauty company Carol’s Daughter, will be speaking at USWS in the breakout seminar: “Entrepreneurship—How to One up the Start Up: Successes in Growing Women-Owned Businesses.” She will be joined by speakers including US Secretary of CommercePenny Pritzker, Goldiblox CEO Debra Sterling and LearnVest CEO Alexa von Tobel. Price also spoke at the Small Business Administration’s United States of Women: Empowering Women Entrepreneurs Summit on the afternoon of June 13.