Shop for a Cause, RUUM American Kid’s Wear to Participate in Miracle on Madison Avenue on Sat, 6th Dec.

NEW YORK, Dec. 5, 2014 /PRNewswire/ — RUUM American Kid’s Wear is excited to participate in the annual Miracle on Madison Avenue shopping day, one of New York City’s most beloved philanthropic holiday shopping traditions. Tomorrow, Saturday, December 6, RUUM will join over eighty of the world’s most prestigious brands and retailers located on Madison Avenue in giving back to the community. RUUM will donate 20% of all sales made at their Madison Avenue location to Pediatric Initiatives at The Society of Memorial Sloan-Kettering Cancer Center.

This is the 28th Annual Miracle on Madison Ave initiative and the third year funds are going to the pediatric department of The Society of Memorial Sloan-Kettering Cancer Center, a volunteer organization that works to ensure the wellbeing of patients; raise funds for cancer research and treatment; and provide public education on the prevention, early detection, and treatment of cancer.

“RUUM is always looking for ways to give back to the community. We are thrilled to be a part of this initiative and support such an important cause again this year. Our brand aims to inspire boys and girls throughout the holiday season, and we hope this will inspire them to give back as well,” says Ezra Dabah, CEO, RUUM.

This season’s collection takes form in rich winter colors with design inspiration coming from the Scottish Highlands and Fifth Avenue glamour. The perfect combination of value and quality, the collections capture a mix of vibrant tulle skirts, draped plaid shirts, faux fur vests, and embellished details suited for a winter princess. As well as a holiday brew of chunky knits in brushed yarns, athletic rib-trimmed puffer jackets, and menswear inspired pieces that are fit for a prince.

It’s the season of giving, so drop in to our Madison Avenue store tomorrow, located at 1153 Madison Ave, between 85th and 86th Streets, and share the warm glow of goodwill.