MILFORD, Conn., Sept. 26, 2014 /PRNewswire/ — Calling all Taylor fans – now’s your chance to #MeetTaylor! SUBWAY® Restaurants and Diet Coke® are collaborating to give fans the once-in-a-lifetime chance to meet global superstar and seven-time GRAMMY Award winner Taylor Swift, whose new album, 1989, is available for pre-buy at TaylorSwift.com and in stores on October 27th.
“Taylor’s new album is highly anticipated. We know many SUBWAY guests and Diet Coke drinkers are passionate Taylor Swift fans too,” said Tony Pace, Chief Marketing Officer for SUBWAY® Restaurants. “That’s why we’re glad to collaborate with Diet Coke, to deliver exclusive access and experiences that fans cannot find anywhere else.”
In the U.S., SUBWAY® Restaurants will bring the Diet Coke program to life through in-restaurant, social, online, TV and radio promotions. Limited-edition Diet Coke cups will feature Swift’s exclusive likeness. The cups also will carry specially-marked codes for a chance to win – daily in October – a meet and greet opportunity with Taylor Swift on her 2015 concert tour.
The new SUBWAY Freshbuzz™ App, available for download on mobile devices, will also be fans’ go-to destination for exclusive Taylor Swift video content that will be refreshed weekly during the month of October and offer additional chances to win.
To enter, stop by your local SUBWAY® restaurant to pick up your favorite sandwich and an exclusive limited-edition Diet Coke cup. Visit www.subway.com to enter codes found on the specially-marked packaging, with additional ways to win available via the SUBWAY Freshbuzz™ App. Each grand prize winner will receive a trip for two that includes airfare, hotel, transportation, $500 and tickets to a concert on her 2015 tour.
The #MeetTaylor contest entry period runs from October 1 – November 15, 2014, and is open to U.S. residents only, ages 13 or older. Please visit www.subway.com for full details on sweepstakes rules.