Tree Top Innovation Lets You See Clearly Now

See-Through Apple Sauce Pouches Allow Parents and Children to See It Before They Squeeze It
YAKIMA, Wash., Dec. 5, 2017 /PRNewswire/ — People who love the convenience of apple sauce pouches can now enjoy them with complete confidence thanks to a new, innovative packaging design that allows people to see into the pouch before they eat from it.

Today, Tree Top announced the launch of its apple sauce in clear, see-through pouches. The new line-up includes six healthy, on-the-go fruit pouches. This is the first transparent pouch in the apple sauce category. Made from 100% USA Apples from the local orchards of the Cooperative’s grower-owners along with other fruits and with no artificial ingredients.

“As the mother of three school-aged children, I want to know that I am giving them the best food to eat,” said Brooke Goodrich, Marketing Manager at Tree Top. “I love the convenience of the on-the-go fruit pouches but I didn’t like not being able to see what was inside the pouch before giving it to my kids. Product packaging isn’t 100% fail proof and when a pouch seal isn’t perfect the food inside can spoil and that’s just gross. The new see-through pouch is clearly better because it means my family can see it before they squeeze it and that gives me confidence in what I am feeding my children.”

When they were first introduced, apple sauce pouches were instantly popular. Convenient, fun and less messy—the on-the-go fruit pouches were a big hit with families. Like all packaging, if the seal is compromised air can get in and ruin the good food inside. With clear pouches consumers now have a choice and can see what they’re eating without any surprises to spoil their tasty, fun experience.

“This new pouch mirrors our corporate belief in transparency, honesty and trust,” said Tom Hurson, Tree Top President and CEO. “Everyone deserves good food and we developed the new, clear pouches to return power to people by allowing them to see our quality product before consuming it. We want everyone to have a great experience with our fruit products and it’s nice to bring a little more clarity and goodness to the world of food.”

Tree Top’s new, clear pouches come in six flavors, Apple, Cinnamon, Strawberry, Mango, Tropical and Mixed Berry. The variety is available in the popular 3.2 oz. pouch at several restaurant chains including Arby’s, Shari’s, Sonic Drive-Ins, and even in the air when traveling on Alaska Airlines. In early 2018, consumers will also be able to find the clear apple sauce pouches in either 12 or four count boxes in retail stores throughout the western United States.

About Tree Top
Tree Top is a grower-owned cooperative owned by nearly 900 apple and pear growers. The Cooperative was founded in 1960 in the heart of Washington’s apple country to create a sustainable market of products using “ugly” fruit not attractive enough to sell in the fresh market. Tree Top led the way in premium, quality juices and apple sauce and with its fruit expertise and trusted sources of fruit now produces the widest array of fruit-based products and solutions for consumers and for most of the world’s leading food and beverage manufacturers.

Tree Top operates seven production facilities near the fruit in Washington, Oregon and California to create healthful fruit products made from simple ingredients to the delight of consumers around the world.

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